When it comes to creating a website for your affiliate marketing business, both Squarespace and WordPress are popular options. These platforms are beginner-friendly and offer different features and capabilities. In this guide, we will compare Squarespace and WordPress in terms of their features, pricing, customer service, and more, so you can decide which platform is best for your beginner-friendly affiliate marketing needs.

Squarespace vs. WordPress: At a Glance

Squarespace is a software as a service (SaaS) platform that offers an all-in-one website builder. It is designed for users who want to pay one flat fee to access everything they need. Squarespace provides templates, site management tools, and plugins. It is user-friendly, with hosting included and no coding required.

WordPress, on the other hand, is also a hosted SaaS platform for beginners. It offers customizable features for building and maintaining smaller websites and blogs. WordPress has a free option, as well as paid plans with more features and add-on choices.

Note that when we mention WordPress, we are referring to, which is different from the self-hosted

Both Squarespace and WordPress allow users to create websites using pre-designed templates and do not require any coding knowledge. However, the website-building experiences on these platforms are different. The right platform for your beginner-friendly affiliate marketing business will depend on your specific needs and the level of customization you require.

How the Platforms Stack Up

No Design Knowledge Needed

Both Squarespace and WordPress offer structured templates and basic editing tools, making them accessible to beginners. However, neither platform allows for unlimited design freedom.

Squarespace provides aesthetically appealing templates and stock photos to help you create visually stunning websites. While it offers a user-friendly interface, some users may find the design options less intuitive compared to WordPress. Squarespace also has limited e-commerce features and fewer apps and add-ons available.

WordPress, on the other hand, allows for more customization options with its wide range of themes and plugins. It offers convenient drag-and-drop website building, making it easy for beginners to create a website. However, beginners may find the initial setup process slightly more complex compared to Squarespace. WordPress also has a larger selection of apps and add-ons to enhance your website’s functionality.

SEO Tools

Search engine optimization (SEO) is crucial for driving organic traffic to your affiliate marketing website. Both Squarespace and WordPress offer SEO tools to help optimize your site for search engines.

Squarespace allows users to configure meta titles, descriptions, and custom URLs. It also provides integration with Google Analytics for tracking website performance. However, Squarespace does not allow the installation of third-party SEO apps like Yoast, limiting some advanced SEO options.

WordPress offers auto-generated XML sitemaps to improve search engine visibility. However, only users on the Business tier can install third-party plugins, including popular SEO plugins like Yoast. WordPress also provides integration with Google Analytics for advanced website analytics.

E-commerce Options

If you plan to monetize your affiliate marketing website through e-commerce, both Squarespace and WordPress offer e-commerce solutions.

Squarespace’s Business, Basic Commerce, and Advanced Commerce plans provide fully integrated e-commerce features. You can sell unlimited products and customize your online store. Squarespace also offers premium design options for a visually appealing e-commerce website.

WordPress offers an eCommerce tier specifically for online stores. This tier includes premium design options, integrations with shipping carriers, and the ability to accept payments from over 60 countries. However, compared to Squarespace, WordPress may require more setup and customization to create a fully functional e-commerce website.

Storage and Backup

Storage and backup options are essential for maintaining your affiliate marketing website.

Squarespace offers unlimited storage, which is ideal for users who plan to have a large online business presence or an e-commerce site. However, Squarespace users must manually back up their content.

WordPress provides 3 GB of storage for free plans, which is sufficient for simple websites and blogs. Paid plans offer increased storage capacities ranging from 6 GB to 200 GB. Additionally, WordPress offers automatic updates and backups, relieving users of the task of manual backups.


Both Squarespace and WordPress are beginner-friendly platforms that allow users to create websites and blogs without coding knowledge. The best choice for your beginner-friendly affiliate marketing business depends on your specific needs and goals.

If you plan to blog frequently, reach a larger audience, and generate income from your affiliate marketing efforts, Squarespace is the better option. It offers unlimited bandwidth and storage, integrated design options, and top-notch blogging tools.

On the other hand, if you want to create a free, simple website and starter blog for a smaller group of viewers, WordPress is a great choice. It provides quick and free website creation, convenient setup tutorials, and maintenance-free updates and optimization.

Consider your current needs and future goals when choosing between Squarespace and WordPress for your beginner-friendly affiliate marketing website.