What is Affiliate Marketing?

Affiliate marketing is a marketing model in which brands pay set commissions to partners who lead them to potential customers and affiliate sales. It is a cost-effective marketing tactic that is cheaper than pay-per-click advertising, search engine optimization, and traditional physical advertising. Brands rely on affiliates such as social media influencers, coupon websites, comparison websites, bloggers, and news publications to bring them sales.

How Does Affiliate Marketing Work in Real Estate?

In the real estate industry, affiliate marketing can be applied through land trust affiliate marketing. A land trust is a legal entity that owns and manages a property or multiple properties on behalf of a property owner. Land trust affiliate marketing programs work similarly to the traditional real estate agent and property owner relationship, where affiliates receive a commission for a sale. This model allows land trust owners to find buyers through affiliate partnerships, saving on costs associated with traditional real estate agencies.

What Are the Pros and Cons of Land Trust Affiliate Marketing?


  1. More niche experience than average real estate agents: Land trust affiliate marketing allows property owners to tap into affiliates with direct community and niche experience, providing them with a wider range of expertise in finding relevant buyers.
  2. Networking: Land trust affiliate marketing helps property owners build a wider industry network, fostering long-term relationships and potential collaborations for future endeavors.
  3. Cost-effective: Land trust affiliate marketing is flexible to any budget, as property owners can decide the commission rate they are comfortable offering. This can save on fees associated with more traditional real estate agent models.


  1. Limited affiliates with the right expertise: While there is no shortage of affiliates in general, finding ones specific to a niche land trust could be challenging. It is important to avoid partnering with affiliates who lack relevant experience or knowledge, as this could damage the reputation of the firm or company.
  2. Niche over industry knowledge: Some land trust types are incredibly niche, which may require relying on affiliates with expertise in the niche rather than the real estate market as a whole. This can limit the reach to qualified buyers if working with too wide a pool of enthusiasts.

What Are the Types of Land Trusts?

Land trusts are not limited to multi-income real estate properties or apartment buildings. They also cater to more niche property types and values that property owners want to be maintained regardless of who purchases the land. Here are some common types of land trusts:

  1. Agricultural land trusts: These trusts focus on preserving rural and agricultural properties and their operations.
  2. Community land trusts: These trusts commit to land for affordable housing, community centers, non-profits, soup kitchens, and other community-focused developments.
  3. Conservation land trusts: These trusts aim to preserve water resources, ecosystems, forests, and natural habitats.
  4. Historic preservation land trusts: These trusts focus on preserving lands and properties with historical significance.

What Are the Alternatives to Land Trust Affiliate Marketing?

While land trust affiliate marketing is a niche way to sell land and property, there are other avenues to consider. Here are some alternatives:

  1. Traditional real estate agents: Property owners can opt for the traditional route of working with real estate agents who have experience and knowledge in the market.
  2. Private sales from within your circle: Property owners can explore the option of selling their land or property privately within their personal network.
  3. Real estate brokerages: Property owners can partner with real estate brokerages that have established networks and resources to help them find buyers.

It is important to consider the specific needs and characteristics of the land or property being sold when choosing the most suitable alternative.

How Can Land Trust Owners Get Started with Affiliate Marketing?

For land trust owners looking to elevate their affiliate program, a robust affiliate marketing software can help keep track of affiliate performance, trends, and commission types. Tapfiliate’s Enterprise Plan is a solid fit for brands with larger commission payouts and niche programs that require more customization. To get started with land trust affiliate marketing, you can try Tapfiliate’s free 14-day trial.

In conclusion, land trust affiliate marketing is an innovative strategy that can help property owners find qualified buyers in niche industries such as conservation or limited markets. By leveraging affiliate partnerships, property owners can tap into a wider network of affiliates with niche expertise, save on costs, and build valuable long-term relationships.