Affiliate marketing has become increasingly popular as a means for online businesses to generate income by promoting products and services from other companies. Through the use of affiliate links and promo codes, publishers can earn commissions when readers make purchases or complete other valuable actions.

According to Statista, the affiliate marketing industry is projected to grow to $8.2 billion by 2022, with over 15 million affiliate marketers globally. With so many options available, it can be overwhelming for beginners to identify the best affiliate programs to join. In this article, we will provide a complete introduction to affiliate marketing and summarize the top 10 networks and sites that offer great money-making opportunities for 2024. Whether you’re just starting out or looking to expand your earnings, these programs provide everything you need to find success.

How Does Affiliate Marketing Work?

Affiliate marketing involves earning a percentage of sales by promoting products and services. It works by joining an affiliate program, receiving unique tracker links or discount codes, and sharing them across various channels such as your website, emails, YouTube, social media, and more.

When followers click on your affiliate link and complete a desired action, such as making a purchase, signing up for a trial, or submitting a lead, you receive a commission. Payout rates typically range from 5-20%, but can reach up to 75% for digital products.

To maximize earnings, it’s crucial to choose affiliate programs that align closely with your niche and audience interests. This ensures that your promotional content remains relevant, natural, and drives higher conversions.

Affiliate marketing can become a significant passive income stream with a small upfront time investment. You get paid for referrals, while companies only pay commissions on successful sales or conversions.

Top Major Affiliate Networks

Major affiliate networks provide access to thousands of partner programs in one place, making them a great starting point for beginners. They offer a wide range of products and helpful tools for managing campaigns.

ShareASale – Founded 2000

With over 4,000 merchant partners, ShareASale is one of the largest affiliate marketplaces. Their brand catalog spans across all major ecommerce categories, and average commission rates sit around 8%.

To get paid, you need to meet a $50 minimum threshold before requesting a withdrawal. Payments can be sent via check or PayPal, with a $5 processing fee per transaction.

ShareASale provides excellent tracking and reporting through your account dashboard. You can monitor clicks, impressions, conversions, sales, and more for each campaign. Signup is straightforward and completely free.

CJ Affiliate – Founded 1998

Considered a pioneer in affiliate marketing, CJ Affiliate features over 3,000 big-name advertisers and powerful tracking tools. Average commissions range from 1-10%, depending on the vertical.

The minimum payout is $50, with monthly payments once you hit that number. There is a $25 application fee when joining a specific advertiser program, but signing up for the network itself is free.

Robust analytics and reporting help optimize your promotions and measure ROI. CJ Affiliate is best suited for intermediate to advanced affiliate marketers who want access to leading global brands.

Rakuten – Founded 1997

Rakuten partners with over 2,500 merchants and offers among the most competitive commission rates, around 8-10%. The program catalog spans all major commerce categories.

Unlike other networks, Rakuten has no minimum threshold to get paid. You can request payments anytime, but each transfer comes with a $5 processing fee.

Tracking sales and earnings is easy with Rakuten’s dashboard. You also gain access to exclusive deals, promo codes, and assets to help drive higher conversions. Signup is quick, free, and gets you instant access to the massive partner network.

Top Niche Affiliate Programs

In addition to large marketplaces, niche-focused affiliate programs cater to specific audiences and verticals. These programs can provide higher earnings potential if you have an established presence in those areas.

FlexOffers – Founded 2009

Tailored for digital marketing, SaaS, and online services affiliates, FlexOffers contains over 50 established partner brands. Commissions run between 5-25% based on the vertical.

The minimum payout threshold is $50, and you can request monthly payments via check, PayPal, wire transfer, and other options without fees.

Their dashboard neatly organizes campaigns and provides click tracking, promo tools, analytics, and more. Signup is easy, and you get assigned an account manager for optimization help.

Travelpayouts – Founded 2011

Ideal for travel and hospitality affiliates, Travelpayouts includes over 1,000 major brands like, Airbnb, and Expedia. Hotel commissions average around 60%.

Their tracking dashboard lets you monitor bookings in real-time, and you also get XML booking feeds and marketing materials to promote offers. Integration is simple using their API and WordPress plugins.

RewardStyle – Founded 2011

As the leading influencer network, RewardStyle boasts over 4,000 fashion, beauty, and lifestyle brands, including Macy’s, Sephora, Nordstrom, and more. Commissions range from 8-15%.

Payouts are issued monthly when you exceed $100 in earnings. The app makes creating and tracking influencer content easy. Overall, RewardStyle is the top choice for monetizing a social following.

ClickBank – Founded 1998

With a focus on digital products, ClickBank helps affiliates promote ebooks, online courses, and SaaS solutions. Commissions average 50-70% for most partners.

Payouts process after just one sale with no minimum threshold. The site also provides useful analytics and even lets you preview products before promoting them. If you review ebooks or tools, ClickBank is a perfect fit.

Etsy – Founded 2005

For creators and crafters, the Etsy Affiliate Program allows you to earn from promoting unique handmade products. Commissions range from 10-12% across all items.

You can access product galleries and custom links to share on your site, social media, or email lists. With over 4 million Etsy sellers, it’s easy to find creative goods your audience will love.

Shopify – Founded 2006

If you run an ecommerce store or blog, the Shopify Partner Program lets you earn recurring income from referrals. You get a 200% payout on the first three months of referred Shopify plans.

That means up to $600 for a referral on their standard $29/month plan. You also receive 10-20% commissions on apps. With over 1 million Shopify stores globally, there’s huge potential to capitalize on this affiliate program.

Affiliate Marketing Tools

To maximize the results of your affiliate marketing campaigns, there are several tools available that can help streamline your efforts and increase your earnings. Here are three popular tools that can assist you in managing and optimizing your affiliate marketing activities:


Refersion helps track traffic, leads, and sales from all your affiliate links in one centralized dashboard. The platform also lets you easily recruit affiliates, calculate customized payouts, and automate distributions.

There’s a free basic plan along with a Pro version costing $49/month that unlocks more advanced capabilities.

Post Affiliate Pro

Geared for mid-size and enterprise users, Post Affiliate Pro offers robust tracking, lead generation, promo tools, and more. Pricing ranges from $97-$227/month based on desired features.

The platform can track clicks, sales, conversions, automate payouts, and build custom affiliate portals. Integrations are offered for all major ecommerce platforms.


Providing end-to-end campaign management, Affise lets you track analytics, prevent fraud, automate payments, generate links, recruit affiliates, and more. Plans range from $149-$499 monthly.

Robust features make it easy to scale affiliate programs and maximize ROI. Affise also connects with 100+ ad networks and affiliate platforms via API integrations.

How to Choose the Right Affiliate Programs

When evaluating affiliate programs, it’s important to consider several factors to ensure the best fit for your niche and audience. Here are some tips for choosing the right affiliate programs:

  • Look for relevant products and services that align closely with your niche and audience interests.
  • Consider the engagement level of your audience and choose programs that offer products or services they are likely to be interested in.
  • Research and compare commission rates to find programs with competitive payouts.
  • Mix large affiliate networks with specialized programs in your field to expand your reach while tapping into targeted communities.
  • Continuously test affiliate partners to determine which ones convert the best for your audience.
  • Analyze performance metrics to identify your highest ROI relationships and optimize your promotions accordingly.

In conclusion, affiliate marketing presents a highly lucrative way to monetize your website or following in 2024. By choosing the right affiliate programs that align with your strengths and interests, your income possibilities are endless. Whether you’re a beginner or an experienced affiliate marketer, the programs and tools mentioned in this article provide excellent opportunities and resources to help you succeed.