In this comprehensive guide, we will cover everything you need to know about being a poker affiliate, the benefits of getting involved in this lucrative niche, and how to choose the best poker affiliate programs. Whether you are new to affiliate marketing or an experienced marketer looking to expand your portfolio, this guide will provide you with valuable insights and strategies to succeed in the poker affiliate marketing niche.

What is a Poker Affiliate?

A poker affiliate is an individual or entity that promotes poker-related offers through various marketing channels. While the poker niche can be challenging to navigate compared to other gambling verticals such as sports betting and casino affiliate marketing, it is also highly profitable. Poker affiliates can earn commissions by advertising new poker offers on their platforms, with blogs being the most effective channel in this niche. With the right marketing message and strategies, affiliates can expect high payouts and revenue share models.

Top Poker Affiliate Programs

Here are some of the top poker affiliate programs that you can consider:

  • Playamo Partners: Offers fixed payments, reliability, and convenience.
  • Paynura: Provides a poker affiliate program with competitive commission rates.
  • Bovada: Offers a trusted and reputable poker affiliate program.
  • Algo-Affiliates: Provides a wide range of poker affiliate programs.
  • Bet365: Offers a popular and reliable poker affiliate program.
  • CPA Kitchen: Provides a high-converting poker affiliate program.
  • Winner Poker: Offers a generous revenue share program.
  • PartyPoker: Provides a team of affiliate managers to help maximize earnings.

These programs offer different commission structures, payment terms, and promotional tools. It’s important to research and choose the program that best suits your needs and goals.

Pros of Poker Affiliate Marketing

  • High Commission Rates: Poker affiliate marketing offers the potential for high commission rates, especially for affiliates with established channels and a loyal audience.
  • Quick Start: Getting started as a poker affiliate is typically quick and easy, as reputable networks do not charge a sign-up fee.
  • Marketing Tools: Top poker affiliate networks provide affiliates with up-to-date and various-sized banners to assist with promotion.
  • Real-Time Statistics: Affiliates can access real-time statistics to analyze their traffic and make informed decisions.
  • Timely Payments: The best poker networks ensure timely and reliable monthly payments, without any delays or complications.

Cons of Poker Affiliate Marketing

  • Competitive Niche: Online poker is a highly competitive niche, making it harder to advertise and find success compared to other gambling verticals.
  • Limited Supply of Offers: There are fewer poker networks compared to casino and sports betting, resulting in a limited supply of offers for affiliates.
  • New and Disreputable Networks: The frequent emergence of new poker networks makes it essential to do thorough research to avoid wasting time and effort on disreputable networks.
  • Time and Patience: Success in poker affiliate marketing requires time and patience. If you need immediate income, it may be better to choose another niche.

While there are challenges in the poker affiliate marketing niche, it can be highly profitable and rewarding for those who are dedicated and persistent. Prominent poker brands like PartyPoker and Natural8 offer exciting affiliate programs with significant potential for earnings.

How Does Poker Affiliate Marketing Work?

Poker affiliate marketing involves advertising poker offers through various channels and earning commissions when sales or conversions are generated through the affiliate’s referral. Here is a simplified breakdown of the process:

  1. The poker affiliate promotes specific poker offers through their chosen channels, such as a poker-focused blog with a dedicated audience.
  2. Users click on the affiliate’s promotional links and visit the poker site or platform.
  3. Users make a purchase or take a desired action, such as depositing funds to play poker games.
  4. The poker network verifies the purchase or action and confirms the commission for the affiliate.
  5. The network pays the affiliate on a weekly or monthly basis, depending on the agreed payment terms.

Choosing the right poker network is crucial for affiliates, as they will be working with the network for the long term. It’s important to have confidence in the network’s reputation, reliability, and support.

Benefits of Poker Affiliate Networks

Poker affiliate networks offer several benefits to affiliates, including:

  • Access to New Offers: The best poker affiliate networks provide publishers with a continuous supply of new offers to promote, ensuring a steady stream of income.
  • Promotional Tools: Affiliates can leverage custom creatives, such as banners and landing pages, provided by the networks to effectively promote poker offers and stand out from the competition.
  • Timely Payments: Top poker networks prioritize timely payments, allowing affiliates to focus on their marketing efforts without worrying about delayed or missed payments.
  • Passive Income: Poker affiliate marketing allows affiliates to earn income passively while doing what they love, providing a flexible and potentially lucrative lifestyle.

Poker affiliate networks also offer opportunities to promote related niches such as casino, sports betting, online poker lessons, and more. It’s important to choose reputable networks that can facilitate long-term partnerships and offer competitive payouts.

What to Look for in Poker Affiliate Networks?

When choosing the best poker affiliate program, consider the following factors:

  1. Reputation: Avoid signing up with new or unknown poker affiliate networks. Stick to established and reputable networks with a proven track record in the industry.
  2. Affiliate Managers: Responsive and knowledgeable affiliate managers are essential for a successful long-term relationship. Test their responsiveness and industry knowledge before committing to a network.
  3. Payments: Ensure that the poker network facilitates quick and reliable payments, especially if you are targeting the US market. Check the available payment methods and payment terms.
  4. Promotional Tools: Look for networks that provide a variety of promotional tools, such as custom creatives, webinars, and case studies, to help you improve your marketing efforts over time.

Biggest Poker Affiliate Offers and Platforms

Here are some of the biggest poker affiliate offers along with their platforms:

  • Party Poker: Offers a 25% commission with monthly payments.
  • Winner Poker: Provides a generous 40% revenue share program with monthly payments.
  • 888poker: Offers a CPA program with a payout of $150 per conversion.
  • Natural8: Provides a competitive 45% revenue share program with monthly payments.
  • Ignition Poker: Offers a 20% revenue share program with monthly payments.
  • William Hill: Provides a 30% revenue share program with monthly payments.

These are just a few examples of the top poker affiliate offers available. The payouts in the poker vertical can range from middling to high, with some networks offering up to 40% revenue share. It’s important to find great offers and work with reputable networks to maximize your earnings.


Poker affiliate marketing can be a profitable and rewarding venture for affiliates who are dedicated and persistent. By choosing the right poker affiliate networks, leveraging promotional tools, and focusing on building a loyal audience, you can accumulate passive income and achieve a flexible lifestyle. Take the time to research and choose reputable networks with a proven track record, responsive affiliate managers, and reliable payment systems. With the right strategies and partnerships, you can succeed in the competitive world of poker affiliate marketing.

Start your journey in the poker affiliate marketing niche by exploring the top poker affiliate programs listed above. Supercharge your income and unlock the potential of this lucrative vertical.