10 Best places to put your Affiliate Links
So, you’re an Aspiring Affiliate Marketer and you’ve signed up to an Affiliate Program, and have an Affiliate Link with the intention of bringing in some commissions. Sounds simple, right? Yes, well, in a way it is, but by no means easy. In this article I will look at the 10 best places to put your Affiliate Links so that you can reach traffic and build your sales. As a bonus, I discuss how to make your affiliate links as effective as possible.
Your own website
This sounds like a statement of the absolute obvious, and really it is. However, your own website has a number of advantages over placing links elsewhere. The main one is control. You have absolute control over how the content is presented, how many affiliate links you want to link, and what is in the content you have created. Secondly, as a website is ‘owned media’, you can make efforts to drive traffic to it, be it through Search Engine Optimisation, paid ads or Social Media Sharing.
You can choose in-text affiliate links, or perhaps banner images with a special affiliate offer that you are promoting. Make sure that you disclose your affiliate links at some stage in your post.
Youtube is a great way to build an audience and then make for affiliate offers. There’s no issue with you pasting an affiliate link into the youtube video description (use a link shortener to make them look cleaner) and if you’re clever you can refer to them within your video and make a compelling case for their use.
Video has the added benefit of a personal touch and the ability to build rapport with your audience, as few mediums are better for engaging than video. If you’re concerned about appearing on camera, don’t despair – firstly, the bar isn’t set too high on youtube, and also if you not keen on being on the screen there are alternatives to creating videos – as simple as an on screen recording with narration to making a cartoon style video, which can be made online using a program such as doodly.
Overall Youtube is an excellent place to put your Affiliate Links. Remember to refer to the links somewhere in your video to increase your click-through-rate (CTR).
Email Marketing is an often missed method place for putting your affiliate links. It’s important to remain compliant; and choose the right email platform as many do not like affiliate links in your emails. See my article here for autoresponders I believe to be affiliate friendly. Once you’ve collected a customer’s email, it’s easy to reach out to them to advertise an affiliate link. However, remember, no-one wins with spam – you need to be adding value with your email rather than just pushing affiliate links. For example, you might send an email such as ‘How I built an email funnel’, and within that email you can explain how you did so along with an affiliate link to an appropriate autoresponder.
As you move down your Affiliate Marketing journey you may reach the point at which you are able to ad digital products to your repertoire. Think ebooks or courses as an example of a digital product. Take, for example, an ebook. Within it you may be teaching people how to trade online and there’s absolutely nothing stopping you from listing an affiliate link to a product that is necessary for trading. This can be especially effective as within a course or an ebook you have a captive audience and you have built a considerable amount of rapport and trust with your customer.
Like digital products, webinars are for the more seasoned and confident Affiliate Marketer. They are a great way to promote Affiliate products – you have a captive audience that you can describe and promote to. If people are interested in your webinar, they are likely to be interested in the products you are promoting. There are many online products that cater for webinars, be they live or recorded.
Facebook is a great place for Affiliate Links, but with a few catches. You can’t use Facebook Ads for Affiliate Links, but you can post on your feed, or in one of Facebook’s many other organic style post methods. Be aware that again, you need to be adding value with these posts, not just spamming links.
Pages, such as for your business, within facebook are another great place to add affiliate links. You can build up a loyal social following by posting quality content on your facebook page(s) and mixing it up with the occasional affiliate link.
As I’m sure you would know Instagram posts are not ‘clickable’, you can’t put affiliate links within them. However, you can within your bio, so direct fans to your bio to click affiliate links. How do you do this? Make your post compelling about one product or other and direct them to the link in your bio to find out more.
If you have more the 10K followers on Instagram, you can add links to your Instagram ‘Stories’. With this many loyal followers on Instagram, you’re sure to drive traffic using this method. Again, as always, spam is a turnoff especially on such a visual medium such as Instagram where fans can follow and unfollow you so easily.
Pinterest is a great source of affiliate traffic. Say your affiliate link is for an online trading company such as Plus 500. You could create a board around the topic of online trading, and some of your pins could include the affiliate link you are promoting.
Being such a great visual medium, Pinterest is a great way to advertise affiliate products that have a visual component – think supplements / healthy eating / hire cars and so on. You can be creative if your affiliate product is less visual based – for the earlier example of online trading, which lends itself less to visual representation, there’s no reason you couldn’t include charts of technical trading techniques. Pinterest is a great chance to get creative with your content.
Though you’re limited to the number of characters you can tweet, strategic use of a link shortener, building a captive audience and a compelling message can create a successful affiliate campaign.
As alluded to above, just sending out non-stop affiliate links is no good for you or anyone else. Make sure your tweets are catchy and add value. Only a small number should actually contain an affiliate link.
Twitter is also a great way to drive traffic to your website (or blog) content. Maybe you’ve written a new article on ‘5 ways to lose that belly fat you haven’t heard before’ – twitter is a great chance to promote this article.
Other Social Media
The online world is now filled with so many social media platforms, and all can be leveraged to bring traffic to your affiliate links, within the bounds of the compliance regulations of each. Think tiktok, linked in, tumblr and so many more.
How to make your affiliate links effective
Always be adding value
This is the most important statement in this article. As an Affiliate Marketer, cheap sales tricks will only get you so far. You need to be adding value to your reader / customer / subscriber / viewer. Affiliate links need to be contextual and limited a reasonable concentration in your text. I have found, for example, that if you include too many affiliate links per words of text that Google will penalise you in SEO page rankings.
Getting repeated views of your content is all about the quality of your content, be it video, audio or written. Of course, giving a compelling reason to click an affiliate link and purchase a product is also important. You have to strike a good balance between offering useful information and promoting the product you are affiliating.
As well as being respectful of your reader, adding value is important on media that you don’t own for compliance reasons – many social media, email and other platforms have rules against spam or what they describe as ‘thin content’. It’s important to have a purpose to your content other than ramming affiliate links down people’s throat.
Be judicious about what you promote
For obvious reasons, if your website or content is about diet or healthy living, there’s no point having affiliate links for courses on wealth creation. Ok so, I’m sure you could have figured that out – it’s definitely only worth promoting links that are relevant. I’d also recommend that you’re best off promoting links for products you have tried yourself. Having used the product just gives that unique insight into how it works and the type of customer you can best promote it to.
Mix up your link types
There’s no point in just serving up the same old link types – if you have a website there’s banners, pop-ups and in-text links that can be used, and on social media different post types that can reach different audiences and potential customers.
There are so many great places to put your affiliate links but it’s important to remain compliant and most importantly be adding value to your content consumer. I can’t emphasise the need to add value enough – you just won’t last long or make many affiliate commissions if you are not adding value as there’s so many good offerings available on the web these days.
Social Media is a great option for affiliate links, as is a website. Don’t discount email marketing as a great way to reach your audience and place affiliate links. Also, the video medium of youtube and the potential for a call-to-action within a video is a superb method and postion for affiliate marketing and affiliate link placement.
In this article I’ve rounded up 10 of the best places to put your affiliate links. Affiliate marketing is a fantastic way to bring in some passive income, whether you are a hobby blogger or a serious digital marketer. It’s one of the few online business models that is genuinely passive, once you have done the work up-front there is no need to deal with customers, orders or delivery as this all becomes the problem of the vendor that you are affiliating. I would recommend it’s something you try if you have any nous in the internet and digital marketing space.
Affiliate Disclaimer: In case you were in any sort of doubt, yes, I’m an Affiliate in some manner for some of these programs and products. I like to practice what I preach. If you are intending to utilise any of these offers I’d love if you went through one of these links to support my site.