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Digital marketing can often feel like a daunting challenge, especially when it comes to effectively reaching and engaging a target audience. This is where mobile affiliate marketing emerges as a powerful solution. In this article, we will explore the world of mobile affiliate marketing and discuss the challenges and solutions associated with it. We will also highlight a mobile affiliate marketing solution called Plus! by AppLovin that aims to address these challenges and help brands connect with users more effectively.
The Growing Importance of Mobile Commerce
Mobile commerce, or m-commerce, has witnessed significant growth in recent years. In the US alone, retail sales through m-commerce are projected to nearly double from $362 billion in 2021 to over $710 billion in 2025. This accounts for more than 73% of all online shopping orders. It is evident that people are increasingly shopping on their mobile devices.
User Expectations and the Need for Coupons and Discounts
Today’s users have high expectations when it comes to finding deals on mobile. In fact, 9 out of 10 users seek coupons or cash back while shopping, and a staggering 78% will abandon their cart if they’re not offered a coupon or some other discount incentive. This highlights the importance of presenting and attributing coupons and cash-back programs on mobile.
Challenges in Mobile Affiliate Marketing
Mobile affiliate marketing faces several challenges that hinder its effectiveness in driving conversions and revenue for brands. These challenges include:
- Fragmented mobile ecosystem: The lack of attribution, faulty deep linking, and user permissions pose significant hurdles for affiliate marketing on mobile.
- Broken user journeys: Deep linking can be error-prone, leading to disrupted user journeys and a poor user experience.
- Siloed teams and misaligned KPIs: Multi-disciplined teams often have competing goals, duplicated efforts, and disconnected measurements, making data less reliable.
These challenges result in frustrated users, abandoned carts, negative brand opinions, dysfunctional business operations, and lost revenue.
Solutions for Mobile Affiliate Marketing Challenges
While the challenges mentioned above can be frustrating, there are ways to overcome them. Here are some solutions that have proven to be effective:
- Use mobile-focused solutions: Utilize a Mobile Measurement Partner (MMP) and explore next-generation solutions specifically designed for mobile platforms. This may include adopting cookieless data collection and server-side tracking.
- Streamline user journeys: Validate deep link use cases and automate linking whenever possible to ensure a smooth and uninterrupted user experience.
- Work with innovative publishers: Partner with publishers who are investing in solutions that can help identify where your target audience is shopping.
- Align teams and KPIs: Create a cross-functional mobile team with executive sponsorship and ensure that they use measurement tools and techniques that can be applied across all platforms.
Implementing these best practices may take time, but they can significantly improve the effectiveness of your mobile affiliate marketing efforts.
A Better Solution: Plus! by AppLovin
While the aforementioned solutions are effective, they require time and effort to implement. In the meantime, there is an immediate solution that can have a significant impact on your mobile affiliate marketing efforts – Plus! by AppLovin.
Plus! is a mobile affiliate marketing solution designed to benefit both brands and customers. It leverages unique phone permissions to seamlessly showcase coupons and cash-back opportunities across native apps and mobile web environments. Shoppers can effortlessly activate these incentives without disrupting their traditional purchase process, providing brands with increased opportunities to convert shoppers into buyers and encourage larger, more frequent purchases.
By utilizing Plus!, brands can overcome the challenges associated with mobile affiliate marketing and optimize their efforts to reach and convert users effectively.
Mobile affiliate marketing presents unique challenges due to the fragmented mobile ecosystem, broken user journeys, and misaligned teams and KPIs. However, by adopting mobile-focused solutions, streamlining user journeys, working with innovative publishers, and aligning teams and KPIs, brands can overcome these challenges and achieve success in their mobile affiliate marketing efforts.
Additionally, solutions like Plus! by AppLovin provide immediate benefits by seamlessly showcasing coupons and cash-back opportunities to shoppers, resulting in increased conversions and revenue. By leveraging such solutions and implementing best practices, brands can effectively reach and convert users through mobile affiliate marketing.