So you’ve created a website to market your offer and you’re advertising on facebook. There’s one subtle but huge key that you need to maximise your conversions: a Facebook Pixel. What is a Facebook Pixel? it’s a piece of code you can add to your site with a specific identifier for your account that will track user visits, conversions, and interactions so that Facebook can optimise ads and build audiences for your ads. It works by using cookies on users.
There are a couple of main benefits of this approach – the first is maximising possible conversions. The data supplied by the pixel will tell you whether more conversions are coming from mobile or desktop, from which country, and many other factors. This can help you optimise your ad placements.
The biggest strength of the facebook pixel is called remarketing. Ever notice how ads tend to follow you around from website to website? This is classic remarketing and the Facebook Pixel is what makes it possible.
The Facebook Pixel is great for identifying your audience, and Facebook lets you create what’s called a “lookalike audience” to market to. This is basically what it sounds like, an audience that has similar demographics and interests to the audience that has already interacted with your site. This is where Facebook’s mountain of data comes to your aid, providing so much information to maximise your chances of conversion.
Facebook provides information on the effectiveness of your ads which is fed by the pixel, and this information ensures the ads are provided to people most likely to take the desired action.
To reiterate, a pixel is the connection between your website and your facebook ad campaign that not only identifies users but optimises conversions and other actions. It is the glue for remarketing and creating a marketable audience. It’s a necessity if you want to take your affiliate marketing to profitability and one of the most important tools in the affiliate marketers toolbox.